How does strategic reputation management differ from traditional reputation management approaches?

Strategic Reputation Management encompasses a systematic approach to crafting, monitoring, and safeguarding an entity's image and credibility in the eyes of its stakeholders. It involves deliberate planning and execution of strategies aimed at fostering a positive perception, trust, and credibility for an individual, organization, or brand.

This practice goes beyond traditional reputation management by integrating proactive measures, anticipating potential challenges, and strategically addressing them. It involves a comprehensive understanding of an entity's values, objectives, and the environment in which it operates. Strategic Reputation Management aims to align actions, communications, and policies consistently to shape a favorable public perception.